Measurement and insights have been an increasingly important part of Simon’s work and he has specialised exclusively in this area. Managing and delivering employee engagement surveys, introducing innovative research techniques; and developing programmes to track and evaluate business change. The thread that runs through all Simon’s work is the firm belief that all measurement activity should originate from, and lead to, better business performance. Giving employees ‘a voice’ and strengthening the connection between leaders and their teams.
Simon is also experienced in campaign measurement; developing metrics and tools to evaluate communications performance and using insights to deepen understanding of stakeholder motivations and sentiment