Taking the time to go through our measurement objectives focused attention on what we really needed to know. It also made us think more carefully about who and when to involve people.
Planning our report in advance gave us a useful 'heads up' on how best to present our findings. It also allowed us to manage the expectation of our stakeholders; they were more interested and eager to see the end results.
A review of questions tightened up exactly what we needed to ask. The result - fewer, better questions which made for a shorter, more insightful survey.
We had a good set of questions but the link to business metrics was pretty weak. Better understanding the cause and effect between what we were asking and the impact on performance gave us more credibility in front of leadership
Evaluating communications performance has been a challenge. Breaking it down into specific objectives and measuring against these gave us a much better insight into the effectiveness and impact of our campaigns.
Visualising our results instead of presenting data was a far more powerful and engaging way to bring our survey to life.